Optimizing an existing brand is something we love doing—taking and building upon what is already there. For IC Bogor, they had a lot of solid pieces to the brand, we just got to shift them around and fit the puzzle together. Then we added in some new elements and worked with them to develop a guide that will help not only in our designs, but in the training of their teams. This is where the impact really takes place—when we can empower an organization to leverage their brand in a consistent and strategic way. As the only English speaking church in Bogor, they are now positioned to make a huge impact for God’s Kingdom.